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Following
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FIAT 500 LAUNCH // integrated
This creative was used as the pitch to win the business. It was an integrated CRM campaign that was devised to help build brand advocacy through social channels,...
integrated
,
dm
,
digital
SUZUKI SX4 LAUNCH // integrated
The SX4 Launch was and still is Suzuki's most successful Launch. We created a teaser PC followed by a comic that had a contest to win a trip to Japan buried within...
integrated
,
digital
,
dm
THERMADOR // digital + catalogue
I had 4 months to redesign the 3 catalogues and the website for Thermador. The problem was that their catalogues were confusing not only to consumers but also to...
digital
,
design
,
UX
MITSUBISHI SPORT LAUNCH // integrated
The Launch consisted of DM pieces targeting hand-raisers and a series of e-mails speaking directly to in-market, hand-raisers, and prospects. The pieces needed to...
integrated
,
dm
,
digital
ROWAN LOFTS // integrated
Rowan Lofts are located in downtown LA in the art district. We wanted to do something that reflects that and the demographic that participates in the Art Walk which...
digital
,
design
,
UX
SABAL HOMES // digital
Sabal Homes' client base was young, tech heavy couples. I wanted to convey the youthful aspects of their communities and to turn the UI experience into something...
digital
,
UX
,
UI
ROOSEVELT LOFTS // digital + print
Did everything on the logo, id, brochure and dm. I completed the website design was done and then handed it off. Unfortunately the design was modified and I think...
digital
,
print
,
dm
PACER HOMES // digital
Pacer Signature Homes design homes for $1M+. They, like every other developer, want to sell before they build. I designed a user experience that was simple, elegant...
digital
,
UX
,
UI
VISA BLACK // digital
When I was CD at Hydra part of my mandate was to improve the quality of creative and to help get blue chip clients. This DR campaign was one of the big clients for...
digital
HYDRA // digital
Redesigned the website for Hydra where I was the Creative Director. We were a digital ad network and wanted to rebrand the company to continue it's leadership...
digital
,
UX
,
UI
TELUS TELECOM // tv
These are spots that won some golds, best of shows, etc. and they got accepted into Cannes. Not bad for $20k each. These are a couple more of the 15 spots I...
tv
NESTLE // tv + ads
We spent more on these 2 commercials than I did on all the commercials in did in Canada combined.
tv
,
print
HOTELS of BEVERLY HILLS // tv
This campaign was aimed directly at CEOs who travel to LA for business. We positioned the hotels as a place for business and somewhere where you can have a moment...
tv
NESCAFE // tv + ads
Nescafe Frothe was trying to shift their consumer base to a younger demographic so they launched these new flavors. After about 12 rounds we pitched this "friends"...
tv
,
print
MITSUBISHI EVO // ads
I love a client that lets you focus on a good idea (I think we flew under the radar on this one). The great thing about the Lancer Evolution is that it's a cult...
print
ROTHSCHILD WINES // ads
I wanted to do an ad for our client that broke away from the typical wine ads and focused on the heritage. These are the spec ads that went all the way up the chain...
print
PLAYLAND // ad
Playland loves aggressive campaigns. I did this sponsored ad to fit in with their current campaign.
print
H.A.T. // ads + posters
H.A.T. is a wonderful charity that gathers up donated shoes and hands them out to the homeless.
print
AAA // posters
It still surprises me that we got these approved by AAA. They went up in every AAA office.
print
ALTAVISTA.CA // outdoor
I like these because I'm Canadian:)
print
DREAMCATCHER VACATIONS // magazine
Dreamcatcher Destination Club was basically a time share that costs $50k to join and another $20k+ in annual dues. For that you got to stay in one of the 50 houses...
print
,
design
SELF PROMO // dm
If you can't make fun of yourself....
direct
TELUS TELECOM // dm
This was a dm piece aimed towards college and university students. We needed to tell them about the services Telus offers and hopefully up-sell them on a few. We...
direct
,
design
POWERBAR // dm
PowerBar has been a staple amongst semi-professional and professional athletes but they wanted to expand further into the non-competitive athletic market. We...
direct
MITSUBISHI OUTLANDER LAUNCH // dm
The challenge was to launch the Outlander model redesign without any tv or print support. I came with the concept of showing how the Outlander fits within the...
direct
CUNARD // dm
As part of the pitch to win the Cunard/Princess Cruises I redesigned the Cunard DM pieces. These were the first pieces produced after the win.
direct
CHUBB INSURANCE // dm
This DM piece was sent out to households with $3M+ in equity. In this demographic people were familiar with Chubb insuring art and car collections but they weren't ...
direct
SUZUKI WELCOME KIT // dm
I redesigned this Welcome Kit for new purchasers of a Suzuki car. I created a roll fold with an end pocket that held a model specific booklet, service offers and a...
direct
,
design
LOGOS // design
A variety of logos that I've had fun with.
design
KEY ART // design
I love doing key art. There's just something about designing posters. Included here are the posters that went to press and some alternate designs that I liked. ...
print
,
design
ANNUAL REPORTS // design
I actually enjoy doing annual reports. I think it appeals to the anal retentive side in me. These are just a few of the 20+ annuals I've done which include the...
design
ODDS & ENDS // ads, design, etc
A cool ad I did with a good friend of mine. We created it and then sold it to a snowboarding shop: This was etched on metal. The owner asked to make it stand...
print
,
design